But when do we know that what we've got is the "real thing"? When do we let our defenses down to experience and accept the truth? When do we accept that our health is more than just blood pressure and weight and not getting the flu this year?
If someone offered you the Fountain of Youth, could you believe them? (Yes, I made a huge leap right there - the track took a large turn, but I didn't get off it. And I'm going to do it again right now.)
We've been sold a bill of goods so often, it's very difficult to believe anything anyone's telling us anymore. The news tells us that scientists have discovered that vitamin supplements don't work*.
Did you see that asterisk? That asterisk is there because the scientists didn't prove that ALL supplements are worthless, just most. Just most that you buy off a shelf at the store. The ones that may sit there for 6 month before anyone takes them home, so they have to be loaded with preservatives, and probably aren't effective anymore. They're probably a synthetic vitamin, because that's cheaper, and everyone wants cheaper. The only way to stand out on a shelf is to be cheaper than someone else.
So if there were proof that vitamin and mineral supplements worked, would you believe it? Who would you believe? The journalist who has 30 seconds of newscast to fill? Or maybe it's 10" of news column, which gives you more detail, but not really enough. And forget citations – maybe they'll throw in the edition of the journal the study is published in, but not a lot of detail. They didn't even read the journal – they read the AP story written by someone else, and rephrased the conclusion someone else drew.
Do you believe your doctor, who read the same information first or second hand, but doesn't know every product or company out there? A doctor who needs to focus on getting your health back to neutral, because he or she doesn't have time to ensure that you're in optimal condition? And who doesn't really get PAID to get you back to optimal health.
Or would you trust the pharmaceutical companies, who drum up business for themselves by appealing directly to the consumer about their symptoms, not their diseases, telling them "Ask your doctor." The doctor who doesn't have time to stay abreast of vitamins, minerals and natural compounds because he or she is so busy keeping track of all of the new medicines on the market that treat dry eye or overactive bladder.
Or would you believe someone who has experienced better health from supplements themselves? Better yet, a network of people who have experienced better health, and who have shared it with countless others? Many of these people even come from a medical background and understand the importance of good nutrition in protecting us against disease, and feel so strongly about the subject that they want to share it with everyone else.
"Bully" you cry! "They're just here to sell me something! It's a cult, and they want me to fall into it and buy their over-priced crap, or worse yet, sell it. I won't get anything out of it. It'll taste like crap, I'll waste my money, and I'll get nothing for it but a thinner wallet."
And I can't say I blame you. The average age of a multi-level marketing company is 18 months. So many are founded on one (pretty) good idea, some research, and a lot of marketing savvy. Especially that part where they whisper "Act fast - you can make a lot of money, but only if you get in now."
But if a company has been around 53 years, do you think it's all hooey? Do they just sell whatever, or do they have a history of well-researched products? What takes precedence - the marketing or the science?
And who's doing their research? Is it in-house, or do they have third-party testing, and publish in peer-reviewed medical journals?
What raw materials do they use? Are the materials organic? And what does organic mean? Free of pesticides and fertilizer, but does that mean that there's no chemicals from the cars on the highway close to the farm where the raw materials are grown? How do you know that all you're getting is the vitamins and minerals you want to put in your body and nothing else? Are the ingredients tested for foreign chemicals both at the beginning and at the end, to ensure nothing popped up during the manufacturing process?
Does everything have to come from a shelf to be legitimate? Or could it be that there is a company out there dedicated not only to the best supplements on earth, but also to helping people take charge of their own lives, their own careers and sharing better health with people one person at a time?
Can a 30 second commercial or a ½ page ad – how most companies talk to us about their products - really share the passion for excellence and better health that you want? Or do you need the time to talk to someone to hear that, one on one?
Getting back to that Fountain of Youth, would we really listen when someone is offering it to us, or are we too jaded to believe that there is a product out there that can repair our cells on the cellular level and extend our lives? Someone who wants to share their successes with you and wants you to live longer and healthier, and someone who will back up every purchase with a 100% money-back guarantee.
If I could prove to you that the company tests for 386 chemical compounds both before and after a product is manufactured, and that they paid a respected medical research lab to ensure that the use of their nutritional products did lead to better health and longer life, and that they are so committed to purity that they've taken steps to reduce their own impact on the Earth, would you like to know more?